Episode 113: BTS - Strategy Meets Happy Accidents with Mastermind, Coaching, and Advertising
One thing that is important to all three of us is that we are able to enjoy summer and as a business we believe this is possible. A goal that we continue to strive for is to be able to take that vacation without having to bring our laptops or plan for weeks in advance. And to be honest, we just aren’t quite there yet because this summer we’ve been busy and in today’s episode we share all the behind the scenes things we’ve been up to!
In the midst of summer chaos, we have launched our very first mastermind. In this episode we discuss how we let the mastermind application process rip, even though we didn’t have all the finite details perfectly planned out. Abby goes into how her one-on-one coaching clients have continued to be an ample part of this business and how some have directly been selected as members of our first mastermind cohort. Kat gives updates on how our ads are going and the decision process behind outsourcing this side of the business. Amy explains why the social media aspect of the things were weighing heavily on us and what we did about it.
We are so excited with the group of inspiring women that have joined our mastermind so far. The mastermind group starts in less than a month. We do have a few, select spots remaining for this very first cohort. If you’re interested in joining, fill out the application today. Why not you? Why not now?
Fill out the application for our mastermind HERE!