Episode 127: Making Sure You Have Something to Sell Before You Have a Big Audience
One commonality that we see among business owners is that they focus so much on building their audience before they have anything to sell. We want to stress that followership on social media platforms does not equal success. We both know of accounts that have hundreds of thousands of followers and yet they bring in little to no income. And we’ve seen the opposite be true. We know some entrepreneurs that have 1000 followers and make multiple six figures.
Do you feel like you’re on a hamster wheel that you can’t get off of inside your business? We want you to take a step back and look at what you're spending your time on. If it’s content creation and continually doing what you're comfortable with, that is never going to allow you the freedom that you are looking for inside your business. You have to be intentional about the time you dedicate to creating the offer that is going to allow you to jump off of that rotating wheel.
If we got anything across to you today we hope it’s the permission and excitement to launch something as you build your audience. Put away the excuse of needing a large following before you sell. Having a small audience is the perfect time to start from scratch, create a community, and build raving fans who are going to be so happy to talk about your course.
If this episode has inspired you to start thinking about creating your own course be sure to register for our free webinar; Four Ways to Create Time Freedom Through Online Courses, below. It is going to be on November 14th at both 12p and 1:30p CST. You must register in order to get access to the replay!
Register for Our Free Webinar: Four Ways to Create Time Freedom Through Online Courses