Episode 142: BTS: What We Learned from a Live Webinar on an Evergreen Course Launch

We are taking a deep dive into the behind the scenes of our most recent launch of Purposeful Podcast. Whether you’ve recently launched or are planning to launch soon this is a really important episode to listen to because you’re going to hear some of the measures we look at to gauge success.

Purposeful Podcast is our evergreen course that we decided to live launch. We talk through why it is beneficial to live launch your evergreen products a few times a year. We also discuss the things that we did differently this time around including how we only targeted warm leads, changed who presented the live webinar, switched up the title & some of the content, and we raised the price of the product. 

As always, we lead through transparency and share all of the real numbers on how this launch went. We share how many people registered for this live webinar, how many actually attended, and the exact number of purchases we had. Also, in true PHP form, we shared the snafus that we learned during this launch.

There should never be a time in your business where you feel like a launch went 100% perfectly. However, no matter what happens, it’ll always be a success because you’ll either make a lot of money or you’ll learn in the process. Use some of the pieces that we talk about in this episode to make the necessary changes you need to gain the success that you desire!

Workshop: How to Launch a Profitable Podcast