Episode 59: Do You Niche Down?

 

Today we’re talking about what could be one of the biggest mistakes that new business owners are making, and that is not niching down. If you’ve ever wondered if you need to get clearer on your own niche, or maybe you aren’t seeing the results that you want to in your business, then this episode is for you. 

We hope that this conversation leaves you feeling ready to go and inspires you to take a really good look at who you are serving. See if you can get even just a little bit more specific and speak to fewer people in order to reach more of the right ones. It might sound counterintuitive to exclude people from what you offer, but trust us, it is the right thing to do, for you and your business! 

If you want to dive into this topic further, you can head over to our blog post that we mentioned, https://www.pursuingherpurpose.com/blog/niche, to check out the prompts from today’s episode. 

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Episode 60: Legal Tips for the New Entrepreneur with Andrea Sager

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Episode 58: How to Talk About (and Pitch!) Your New Business Idea