Episode 55: Behind the Scenes (BTS) - How We Launched Our Second Course

It’s time for another Behind the Scenes (BTS) episode, which as you know, are some of our favorite ones to record, especially when things are happening in real time here at Pursuing HER Purpose! Today’s episode is a peek under the hood, as we dive into what has happened in the month of June (so far). Obviously, the biggest thing this month has been the launch of our brand new program, Purposeful Podcast, which takes you from A to Z in starting your very own podcast, including equipment, to episode writing, growth, monetization and all of the strategies that we use with our different podcasts.

You’ll hear it all today, like how the community aspect of this course developed, the strategies we used for this latest launch and the results we generated, including numbers like sales and conversion rate. We also share what the next phase of Pursuing HER Purpose looks like, and how we’ll be backing away from content creation and moving into a growth and marketing phase where we focus on connecting with more of the right people for our brand! 

Do you know someone who has been thinking about starting their own business, or wishing that they could launch their very own podcast? As we enter this new phase, we would be so honored if you shared us with them. It could be one of our podcast episodes that you really liked and resonated with you, or an Instagram post or Instagram Reel that might speak to them. Whatever it is, we just believe so much in the power of word of mouth, and would be so grateful as doing this would really help us out!