Episode 117: Do I Have to Show Face to Start a Business?

Kat here today with a solo episode. This topic of do I need to show my face if I want to start a business is one that comes up a lot in our community. I am going to share the pros and cons of showing your face when starting a brand, the kinds of businesses where you can get away with not showing your face, and some fun loopholes you can use when starting a powerful brand without getting behind the camera.

You can build a business that authentically feels good to you, whatever that looks like. Some of the pros behind showing your face include building that know, like, trust factor. I go into what this feels like from a consumer perspective and explain why buyers often make purchases based on feeling.

However, with showing your face comes the risk of personal privacy. This is where the loopholes come in! Have you considered other options like podcasting, blogging, or even powerful graphics or images? These are just a few of the strategies I share on how you can still build a profitable business without getting behind the camera.

If you are someone who is reluctant to show your face or start a personal brand, I share some questions you can noodle on. Building a personal brand can be one of the most expansive experiences of your life. We hope this episode gives you some ideas and clarity around whether or not you want to be the face behind your business.

Thoughts or ideas on this topic? We’d love to continue this conversation over on Instagram. Make sure you are following @pursuingherpurpose and shoot us a DM.

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